Clients

Many of our clients are “household name” retailers and manufacturers, others are mid-sized niche businesses or early stage companies. Regardless of size, age or product category, they’ve all recognized that that excellence in digital commerce is critical to their future.


E-commerce and Multi-channel Retailers

For retailers of all sizes, the rapid growth of e-commerce has brought enormous change and complexity. With over 25 years in retail and over 16 years in e-commerce, we get it. We’re well versed in how to identify and navigate through the myriad of strategic and operational issues that online retail can bring. We can help you:

  • Benchmark your e-commerce and cross-channel efforts against your competitors and industry leaders
  • Identify key areas of opportunity to improve the customer experience across all touch points
  • Define the strategies needed to move critical KPIs in the right direction
  • Develop a clear, prioritized roadmap to assure that you’re focused and set up to succeed
  • Understand and implement the organizational and process changes necessary to meet your business goals and get things done

Brand Manufacturers

For most brands, the transition from manufacturer to retailer isn’t easy, and it’s packed with big strategic issues: “channel conflict” with retail partners, assortment & pricing decisions and cultural challenges just to name a few. We’ve had the opportunity to help bring many brand manufacturers into the world of direct-to-consumer selling successfully. We can help you:

  • Define the role that e-commerce plays in your overall business strategy
  • Bring your executive team to alignment on the hard issues and guide the spirited debate
  • Understand the realistic financial and operational impacts of selling direct to consumer
  • Prioritize actions and investments to gain market share
  • Prepare your board, executives and retail customers for the changes ahead

Read our blog posts about manufacturers selling online:
10 Reasons Why Manufacturers Hesitate to Sell Online
The Role of E-commerce for Brand Manufacturers


Early Stage Ventures

E-commerce looks easy to the uninitiated, but too many early stage companies learn the hard way that executing well online takes time, resources, investment and knowledge. Let’s face it. Most new businesses don’t make it. In many cases, it’s because they didn’t know what they were getting into before they went out of the gate. We can help you:

  • Understand the unique dynamics and important trends driving the online retail industry
  • Learn the fundamentals of operating an online business
  • Build realistic strategies and plans to hit the ground running
  • Define the investment, time horizon and specific actions needed to be successful
  • Perform a new business “health check” and provide a clear list of priority actions to get your business on track or keep it growing

Read our blog posts about starting an e-commerce business:
10 Online Retail Lessons Learned
Is Your Shopping Cart Before the Horse?

What Our Clients Say

I’ve worked with Sally in several capacities (including colleague and client). I have always found Sally to be dedicated to the highest quality solutions that work. Sally was a great asset to our company during a complete overhaul of the Filson website. She provided objective feedback and recommendations that helped to keep our project on track.

Harry Egler
VP Marketing, Filson

We hired Sally to develop a framework for our e-commerce strategy and organizational design. Sally’s extensive knowledge of the unique challenges that multi-brand manufacturers face meant that she was quickly able to assess our situation and serve up viable strategic options and recommendations. Her presentation to our executive team was very well received and has stimulated many productive discussions about the importance of the online channel in our future business.

Brett Johnson
Director, E-commerce Radio Systems Corporation
(Invisible Fence, PetSafe and SportDOG brands)