It’s easy to feel “lost” in the rapidly evolving world of digital retail. E-commerce is our specialty. We can help you find your way and chart a clear path to success.
Strategic Business Plans and Roadmaps
A very smart colleague once said “Plans are always wrong. But they’re still important”. A well-crafted plan helps you align team members, allocate budget and resources and prioritize work. Unfortunately, all too many planning efforts wind up collecting dust on shelf. We take pride in creating plans that get implemented and produce results. Our proven process is collaborative and thorough. It clears up ambiguity and gets e-commerce teams excited about where they’re headed.
When your plan is completed, you’ll be able to articulate:
- The role of e-commerce in your overall business
- A positioning that is unique, desirable to your customers, and defensible
- How your e-commerce effort will integrate with your other channels
- Critical actions and milestones across all functional areas to achieve goals
- How to structure and staff your organization for success
- The financial impacts of the plan to the top and bottom line
Customer Experience and Business Evaluations
An objective, experienced “set of eyes” on your e-commerce business can reveal both low hanging fruit and strategic opportunities to improve the customer experience and business performance. Our detailed audits are an in depth look “under the hood” of your business and your site. We:
- Analyze the KPIs of your business
- Perform detailed audits of your online marketing, merchandising and customer experience across channels and touch-points
- Recommend short and long term priorities for performance improvement
- Surface “best in class” examples and benchmarks
- Develop a focused roadmap for executing and measuring progress
Organizational Design
We believe that successful cross channel organizational design is not just about boxes on org charts; it’s also about the planning, communication and processes within and across teams. We can help you determine:
- What functions should reside with your e-commerce team and where the e-commerce team should report
- The critical functions, resources and skill sets needed to operate an e-commerce or cross-channel business successfully
- How teams should communicate and work together to deliver the best customer experience across channels
- Critical success measures for each functional group
- A prioritized hiring plan for the organization to prepare for integration and growth
Presentations, Workshops and E-commerce Education
We’re passionate about e-commerce and cross-channel retail. We welcome the opportunity to share what we’ve learned either in stimulating interactive workshops or through topical analysis and whitepapers. We can help educate and engage your board, executive team or work group on a wide variety of strategic and tactical issues impacting digital retail. We offer:
- Presentations & speaking engagements
- Workshop & meeting facilitation
- Classes and educational materials
- Industry analysis, white papers and trend reports